As a family owned business entering our 97th year of doing business, we try very hard to take care of our customers the best way we know how and to stay true to the values that our founder Irven G. Reynolds established for us way back in 1915.
So the fact that folks go to the Dealer Rater website and leave us overwhelmingly positive reviews about their sales and service experiences is not a surprise, or a gimmick. It's a reflection of who we are and how we conduct our business transactions.
So we weren't shocked to be named the Dealer Rater 2012 California Dealer of the Year for both Buick and GMC. Pleased, yes, mind you, and pretty darn proud of our employees who go out of their way to make folks happy every day. They don't do it to win awards, mind you- they do it because we think it's the right way to do business.
Here's what the Dealer Rater folks said:
We are happy to announce that Reynolds Buick GMC has won the 2012 CA Buick and GMC Dealer of the Year award. We know that you and your team work very hard to provide excellent customer service and your customers have shared reviews of their great experiences with the DealerRater community.
Well, those are very kind words, and they're even more meaningful when we take a look at just what Dealer Rater is and who uses their site. Here's the background from their press release we received:
DealerRater, the world’s premier car dealer review web site, today announced the winners of the 2012 Dealer of the Year Award Program. The awards are given for distinction in outstanding customer service based upon customers’ reviews of their dealership experiences shared on DealerRater’s web site.
The 2012 award winners demonstrated consistently high PowerScore ratings for customer satisfaction, placing them in the top of their class. The PowerScore is determined using a Bayesian algorithm that factors the dealership’s average DealerRater consumer rating and the total number of reviews written about the dealership during the 2011 calendar year. The dealership must also have at least twenty-five (25) new reviews written on DealerRater’s web site during the previous calendar year and an average rating greater than 4.0, with 5.0 as the highest possible score.
“With continued record numbers in terms of featured dealerships and consumer reviews posted on our site, we’re thrilled with the associated growth and increased interest in our annual Award Program,” said Chip Grueter, president of DealerRater. “Our overall winner, Beechmont Ford of Cincinnati, Ohio, joined our Certified Dealer Program in 2010 and is a first-time Award recipient. We congratulate them and look forward to their continued success.”
According to recent studies, 84% of Americans say online evaluations have an influence on their decision to purchase a product/service, and 73% of car shoppers now consult online dealership reviews. With the growth of Internet use in the car shopping process over the past decade, reputation management has become a vital part of any dealership’s marketing process.
DealerRater was founded in 2002 as the first car dealer review website worldwide. With more than 500,000 people joining the DealerRater user community each month, DealerRater is the world’s #1 online resource for anyone seeking third-party information on automobile dealerships. DealerRater features more than 41,000 U.S. and Canadian car dealers, and nearly 600,000 consumer reviews.
Well, we'd like to give all the people that answered surveys a big thank you for taking the time to talk about their experiences with us, and a really big thank you to our employees who understand that happy customers are the life blood of any business, not just ours. We think it's no accident that we've been here serving the community for 97 years, and we sure hope to keep at it for another 97.
Whether you're interested in new cars or trucks, one of our no hassle used cars, or really outstanding service for your existing vehicle- why not check us out and see what everyone is talking about?