Showing posts with label reynolds buick 25th anniversary. Show all posts
Showing posts with label reynolds buick 25th anniversary. Show all posts

Monday, August 29, 2011

Monday Mailbag: our 25th Anniversary in Print


Reynolds Buick circa 1940.

Our coverage of Reynolds' Silver Anniversary continues. Today we are sharing the front page of the Covina Argus, May 30, 1940. The Covina Argus was itself in its fifty-fifth year, and one of the oldest newspapers in the valley, published from 1995 until 1945 when it merged with the Citizen, and creating the Argus Citizen, which was replaced by the Highlander down the line before merging with the San Gabriel Valley Tribune.

Our own history is much more straightforward. Irven Reynolds, Sr, signed a sales agreement with Charles Howard in 1915 and became a Buick dealer. His son Pete took over in 1958, and his grandson Don took the reins in 1999. One family, in its ninety-sixth year.

This article helps to explain why. The article shared here is on the front page, and is highly affectionate in tone- even downright playful in places. It pays tribute to Irv. Sr as businessman, civic leader, and friend, and ends with a bit of lightheartedness. The fact that these original clippings were found in Irv's desk some forty years later says as much about him as the article itself.

Presented in as found condition, complete with rough scissor cuts, here is the front page of the Argus Citizen, from the desk of Irven Reynolds, Sr:






Monday, August 15, 2011

Monday Mailbag: Silver Anniversary, 1940



We're continuing on the theme we started last week, that being notable Reynolds Buick GMC Anniversaries. And since we're in our 96th year under the same ownership, there have been a lot of them.

Here this week is another congratulatory letter on our 25th Anniversary, which was in the year 1940. It is worth noting that there were a whole lot of manufacturers that went bust in the depression, let alone dealers. So even if someone did a good job as a dealer, if he represented the wrong line, such as Essex, Locomobile, Erskine, Dort, or maybe Auburn, he wasn't going to have a long affiliation.

Fortunately, Irv Sr, aligned himself with Buick and GMC, two quality products of General Motors and the result has been a long and happy relationship. This week's letter was from the California Buick Distributor, the Howard Automobile Company, and is signed by their General Manager, Mr. Harold W. Tuttle. Remember it was Mr. Charles Howard himself who selected Irv. Sr to be a Buick dealer back in 1915- I'm thinking that by now, he had realized that he made a pretty good choice. Actually, they both did.