Monday, August 1, 2011

Monday Mailbag: The Golden Anniversary Buick

This week's letter is a gem. It comes from R. J. Kelly, Buick Los Angeles Zone Manager and is sent from the newly opened Zone Office in the Miracle Mile District on Wilshire Blvd.

The letter, dated Dec. 1, 1952, is inviting Irv Sr. to the Dealer Meeting to introduce the new 1953 Buicks. Kelly proudly points out that these will be the "Golden Anniversary" Buicks marking the Company's 50th Anniversary. Those Buicks will be pretty special indeed, with their first V-8 engines and introducing the dazzling limited-production Skylark convertible for the first time. Priced at $5,000.00, it was actually more expensive than a Cadillac Series 62 convertible whose base price was only $4,144.00.

He also notes a special Anniversary for Reynolds Buick as well, telling Irv that he will receive a special credential for achieving over 25 years as a Buick dealer. Point of Fact, 1953 would be Irv's 38th year as a Buick dealer as Irv signed his franchise agreement way back in 1915!

And now, fifty eight years later, Reynolds Buick is still in business under the same family's ownership. We're proud that Reynolds and Buick both stand for continuity and longevity.

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