By now most of you have figured out that we here at Reynolds consider the original 1963 Riviera to be one of the most important cars of the postwar generation, and there is increasing evidence that Buick felt so too. Entered into evidence is the launch brochure from the fall of 1962.
Note the supreme elegance of the piece- the utter lack of backgrounds, the dramatic photography and the black on silver color scheme. Make no mistake, the piece is shot and printed in full color, but the overwhelming theme is black on silver.
Riviera is shown in its signature color of Cloud Silver with black leather. No escaping the fact that this is one impressive piece of lifestyle positioning. We will shut up now and let you enjoy the piece. It's simply exquisitely composed.
NOW wouldn't you really rather have a Buick?