Happy Halloween!

The little black kitten is perched atop the jack-o-lantern, his chartreuse eyes wide open. He is surrounded by gourds and pumpkins and stalks of corn. A picture perfect Halloween Greeting from Buick for the cover of their October 1954 issue of Buick magazine, a monthly lifestyle magazine for Buick's many devoted drivers and a highly collectible issue today.

The magazine also introduced the exciting new 1955 Buick line up, including this Halloween-appropriate 1955 Super hardtop coupe. Look carefully and note how the BUICK lettering on the masthead precisely matched the block lettering on the hood of a 1954 or 1955 Buick. Also fun to remember that although this issue is fifty-seven years old, Reynolds Buick had already been a dealer operating in Covina for thirty nine years!

To each and every one of you, Happy Halloween!